Most of our decisions are based on behavior, being it conscious or systematic. For this reason, understanding HOW people make decisions and WHY they make them is VERY powerful. With this knowledge, more efficient products can be created, better and more impactful policies can be implemented and innovative ideas can generate faster acceptance. This is why we focus on understanding and influencing people’s behavior in order to improve their lives.

We offer scientific techniques to solve problems related to consumer behavior. Some examples can be:

  • Pricing
  • Incentives
  • Product design
  • Irregular consumption patterns
  • Point of purchase decision
  • Behavioral insights

All of this in a understandable way, easy to share with your team and applicable to your challenges.