To design an effective nudge that generates a sustainable change, we have developed a specialized methodology with a scientific touch. Our recommendations are based on data, not guts.

Once the Behavioral Key is identified, we map it on a behavioral change matrix and  formulate solutions through hypothesis testing with the help of  our behavioral Data Base. Afterwards, we design and apply experiments to actually test the proposed solutions on the field.

We call this part of the process the Behavioral Change Design.

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